Sports Direct International plc shares plunge as profits plummet after taking hit from Debenhams stake
![Sports Direct store logo with advertising for sport equipment and clothing, Ayr, Scotland, UK Stock Photo - Alamy Sports Direct store logo with advertising for sport equipment and clothing, Ayr, Scotland, UK Stock Photo - Alamy](https://c8.alamy.com/zooms/6/2c8c9a1ae61e4404a3e96c7c60a46590/2bbmx93.jpg)
Sports Direct store logo with advertising for sport equipment and clothing, Ayr, Scotland, UK Stock Photo - Alamy
![Retail Technology Innovation Hub; Sports Direct enlists inurface media for Oxford Street store revamp - inurface media Retail Technology Innovation Hub; Sports Direct enlists inurface media for Oxford Street store revamp - inurface media](http://static1.squarespace.com/static/590eeff5b8a79b2147a783be/590ef147e6f2e1fda30e84c5/60cc5c630d607355f15eeda5/1624011794436/Sports+Direct+Oxford+Street.jpg?format=1500w)
Retail Technology Innovation Hub; Sports Direct enlists inurface media for Oxford Street store revamp - inurface media
![Sports Direct Launch New 'Just A Game?' Campaign with High-Octane Film Starring Cantona, Grealish, Henderson and More Sports Direct Launch New 'Just A Game?' Campaign with High-Octane Film Starring Cantona, Grealish, Henderson and More](https://versus.uk.com/wp-content/uploads/2021/06/Grealish1-800x800.jpg)