![The smell of commerce: How companies use scents to sell their products | The Independent | The Independent The smell of commerce: How companies use scents to sell their products | The Independent | The Independent](https://static.independent.co.uk/s3fs-public/thumbnails/image/2011/08/15/21/5241955.jpeg?width=1200)
The smell of commerce: How companies use scents to sell their products | The Independent | The Independent
![TIL of TIL of](https://external-preview.redd.it/HGR9Y6MqLcVsZjSEa4Ul2aTV3vcySApqYDdBRWsEFTo.jpg?auto=webp&s=0f0989d579cdb0e64991b2fc9b38a077acd5e740)
TIL of "scent branding" and how businesses pump custom scents into their buildings. Nike's signature scent was reportedly inspired by the smell of a rubber basketball sneaker as it scrapes across the court and a soccer cleat in grass and dirt. : r/todayilearned
![Amazon.com : FILA Fresh for Women - Intense, Refreshing Designer Body Spray Fragrance - EDP Infused With Notes Of Lemon, Strawberry, And Rose - Intense, Long Lasting Scent Arriving In Pink Glass Amazon.com : FILA Fresh for Women - Intense, Refreshing Designer Body Spray Fragrance - EDP Infused With Notes Of Lemon, Strawberry, And Rose - Intense, Long Lasting Scent Arriving In Pink Glass](https://m.media-amazon.com/images/I/71g9dRlAPKL.jpg)