A research paper on overall market information of Asia,Middle East,Af…
PDF) Country of origin and stereotypes' influence on the brand evaluation of a product | Roberto Leonardo Bertagnolli - Academia.edu
Power distance and individualism/collectivism in China and U.S.A. | Download Scientific Diagram
PDF) The Hofstede model | Richmond Chow - Academia.edu
Chapter 9 HRM in the Host Country Context
Cross‐national invariance of the effect of personal collectivistic orientation on brand loyalty and equity: The United States versus South Korean consumers | Emerald Insight
Chapter 9 HRM in the Host Country Context
Challenging Traditional Culture? How Personal and National Collectivism-Individualism Moderates the Effects of Content Character
Intertextuality as a strategy of glocalization: A comparative study of Nike's and Adidas's 2008 advertising campaigns in China
Full article: Challenging Traditional Culture? How Personal and National Collectivism-Individualism Moderates the Effects of Content Characteristics and Social Relationships on Consumer Engagement with Brand-Related User-Generated Content
The Hofstede model
PDF) The internationalization of Italian Firms towards SMCs | Chiara Cannavale, Nadir Aliane, and F. Calza - Academia.edu
INBU Chapter Notes
Generation Y and Brand Love: Understanding the Effects of Individual Cultural Values and Religious Commitment
Societies | Free Full-Text | Labour Standards in the Global Supply Chain: Workers' Agency and Reciprocal Exchange Perspective | HTML
PDF) Introduction From Otherness to Synergy — An Alternative Approach to Intercultural Management
UNIVERSAL BRAND PERSONALITIES: A Cross-Cultural Examination of adidas Brand Managers and Consumers in Italy and Germany.
The internationalization of professional football clubs. Potential markets and the brand personality of Borussia Dortmund - GRIN
Sustainability | Free Full-Text | Information Technology Outsourcing Chain: Literature Review and Implications for Development of Distributed Coordination | HTML
GLOBE CULTURAL PROJECT AND STUDY
Challenging Traditional Culture? How Personal and National Collectivism-Individualism Moderates the Effects of Content Character
PDF) Generation Y and Brand Love: Understanding the Effects of Individual Cultural Values and Religious Commitment
PDF) The Effect of Workplace Flexibility and Core Self- Evaluation on Organizational Citizenship Behavior | ajda blažič - Academia.edu
Cross‐national invariance of the effect of personal collectivistic orientation on brand loyalty and equity: The United States versus South Korean consumers | Emerald Insight
