![Comedian Joe Lycett changes his name to Hugo Boss in support of small businesses 'targeted' by fashion designer | UK News | Sky News Comedian Joe Lycett changes his name to Hugo Boss in support of small businesses 'targeted' by fashion designer | UK News | Sky News](https://e3.365dm.com/20/03/768x432/skynews-joe-lycett-hugo-boss_4936038.jpg?20200301222119)
Comedian Joe Lycett changes his name to Hugo Boss in support of small businesses 'targeted' by fashion designer | UK News | Sky News
![Boss, that's no laughing matter: The new role may not suit comedian formerly known as Joe Lycett - The Economic Times Boss, that's no laughing matter: The new role may not suit comedian formerly known as Joe Lycett - The Economic Times](https://img.etimg.com/thumb/msid-74450844,width-650,height-488,imgsize-535545,,resizemode-75/untitled-1.jpg)
Boss, that's no laughing matter: The new role may not suit comedian formerly known as Joe Lycett - The Economic Times
![Hugo Boss responds to comedian Joe Lycett's name change: 'We do not oppose the free use of language' | London Evening Standard | Evening Standard Hugo Boss responds to comedian Joe Lycett's name change: 'We do not oppose the free use of language' | London Evening Standard | Evening Standard](https://static.standard.co.uk/s3fs-public/thumbnails/image/2020/03/01/21/gettyimages-1187427987.jpg?width=1200&auto=webp&quality=75)
Hugo Boss responds to comedian Joe Lycett's name change: 'We do not oppose the free use of language' | London Evening Standard | Evening Standard
![Joe Lycett changes name to Hugo Boss in protest against fashion house | The Independent | The Independent Joe Lycett changes name to Hugo Boss in protest against fashion house | The Independent | The Independent](https://static.independent.co.uk/s3fs-public/thumbnails/image/2020/03/01/15/joe-lycett.jpg?width=1200&height=1200)