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Sports & Management Research Institute - Horst Dassler (12 March 1936 – 9 April 1987) was a businessman who was the son of Adolf "Adi" Dassler, founder of Adidas. Horst Dassler founded
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Horst Dassler, Adidas, and the Commercialization of Sport
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Lost letter from Adi Dassler casts light on the original arms race in running shoes – The Irish Times
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Horst Dassler, Adidas, and the Commercialization of Sport Case Study Solution for Harvard HBR Case Study
